One thing that I have learned in the world of social media is that people don’t put in the work for information. Whether it is due to lack of time or lack of effort, I will not make a judgement, but it is a reality that is the information your potential clients are looking for is not front and center, they will not go looking for it!

What does that mean for you? You have to do everything in your power to make it easy for your audience to find you and what you have to offer.

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